The Philippines: It's More Fun In The Philippines

Cristina Buenaventura

Campaign details

Brand owner: The Philippine Department of Tourism
Agency: BBDO Guerrero
Brand: The Philippines
Country: Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Hong Kong, India, Indonesia, Japan, Lao People's Democratic Republic, Macau, Malaysia, Mongolia, Myanmar, Nepal, North Korea, Other, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam
Channels used: Cinema, Internet - display, Internet - general, Magazines - business, trade, Magazines - consumer, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Social media, Television, Word of mouth and viral
Media budget: 10 - 20 million

Executive summary