From Rio to the rest of the world: How innovative research from Gatorade in Latin America is impacting worldwide

This paper discusses how Latin America's rapid development - of both the region's economy and its marketing industry - is impacting on market research.

From Rio to the rest of the world: How innovative research from Gatorade in Latin America is impacting worldwide

Ana Alvarez and Fiona BladesPepsiCo Latam, Brazil and MESH Planning, UK

Introduction

As economies, like Brazil, emerge, a seismic shift is taking...