At the Interactive Advertising Bureaux (IAB) Europe Interact Congress, held in Barcelona in June 2010, Jef Vandecruys, global project leader digital connection of Anheuser-Busch InBev (ABI), signalled that the global beer company was at the forefront of this trend.
Anheuser-Busch: Consistency needed to build digital brands
Katherine Kam
Warc
Around the world, clients are transferring more and more of their adspend away from traditional media and towards digital.
Jef Vandecruys, global project leader digital connection,...
