Anheuser-Busch: Consistency needed to build digital brands
Katherine Kam Warc
Around the world, clients are transferring more and more of their adspend away from traditional media and towards digital.
Jef Vandecruys, global project leader digital connection, Anheuser-Busch InBev
At the Interactive Advertising Bureaux (IAB) Europe Interact Congress, held in Barcelona in June 2010, Jef Vandecruys, global project leader digital connection of Anheuser-Busch InBev (ABI), signalled that the global beer company was at the forefront of this trend.
In a wide-ranging keynote, he also gave tips for agencies – and issued a stark warning over the threat of further...