Embracing online personalisation: Examples from Google, Microsoft and Facebook

This event report shows how major tech firms are facilitating the trend towards personalisation. Google is one example, as it attempts to create systems capable of learning the interests of its users and reflecting their tastes accordingly.

Embracing online personalisation: Examples from Google, Microsoft and Facebook

Emily BarleyWarc

Personalisation provides an abundance of opportunities for brands to serve relevant information to consumers through a growing range of digital channels, as...