10 post-recession trends

Joe Staton

In the wake of the economic downturn, we are witnessing a new volatility within consumer attitudes, behaviours and beliefs. While households continue to deal with the aftermath of serious economic upheaval, technological innovation continues to power through our lives like a tornado.

Consumers are introducing new ideas about how best to run their homes, manage their money, build careers and enjoy life. For many companies it has been a grim battle to hold price premiums, eschew heavy discounting and maintain loyalty when there is so much window-shopping, net shopping and shopping-around.

All this requires a new frame of behavioural reference by which to think about consumers as we look for new tribes and segmentations and create a strategic image of where the next big things are already happening. Let's call it the New Normal, the Future Foundation's paradigm for the new order.