Effective Optimization of Web Sites for Mobile Access: The Transition from eCommerce to mCommerce

Marci Troutman and Steve Timpson

As the number of mobile phone users exceeds that of PC users in many countries, how to optimize PC-based web sites for mobile phone users becomes an important issue.
  

Effective Optimization of Web Sites for Mobile Access: The Transition from eCommerce to mCommerce

Marci Troutman and Steve TimpsonSiteminis Incorporated

The transition from “2G” (voice-only) systems to “3G” (high data speed) or “2.5G” (medium data speed) systems is almost complete. Almost all phones sold today in the United States include a color screen and some way of accessing the Web, referred to as smartphones herein. More people use their smartphones (Blackberry, Treo, Blackjack, RAZR, Sidekick, and now the iPhone) to gain access to the Internet than ever before.

The United States added a total of...

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