Smells like me – Personality and perfume choice
Wim JanssensHasselt University and University of Antwerp
Patrick De PelsmackerUniversity of Antwerp and Ghent University
INTRODUCTION
Which perfume suits your personality?
We can create a customised perfume based on her personality traits.
You will be able to tell friends and family 'This is my signature scent, a fragrance designed around my own personality and bottled as a perfume or aftershave.'
(Rediff 2005; Fragranceforyou 2006; Romanceher 2006)
These are just a few examples of how perfume companies are trying to sell perfumes based on the premise that there exists a link...