Smells like me – Personality and perfume choice

Wim Janssens
Hasselt University and University of Antwerp

Patrick De Pelsmacker
University of Antwerp and Ghent University

INTRODUCTION

Which perfume suits your personality?

We can create a customised perfume based on her personality traits.

You will be able to tell friends and family 'This is my signature scent, a fragrance designed around my own personality and bottled as a perfume or aftershave.'

                                                                                                                                                     (Rediff 2005; Fragranceforyou 2006; Romanceher 2006)