The Ten Commandments For A Successful Merger And Acquisition In Marketing Research
(Or how to avoid the erosion of value)
Jorge Garca-Gonzlez JGG Consulting - International Business ConsultancyMARKET SIZE
At the time of writing this paper the most recent market size information is that of the ESOMAR 2001 industry report[1]which shows that the worldwide market size for the marketing research industry was around US$ 16 billion, of which North America and Europe enjoyed the ...