The Ten Commandments For A Successful Merger And Acquisition In Marketing Research
(Or how to avoid the erosion of value)
JGG Consulting - International Business Consultancy
At the time of writing this paper the most recent market size information is that of the ESOMAR 2001 industry report which shows that the worldwide market size for the marketing research industry was around US$ 16 billion, of which North America and Europe enjoyed the largest share (41% and 40% respectively).
Global markets growth rates have been higher in North America than in the rest of the world although the 2.8% world growth rate for the 2001/2000 periods, in US dollar terms, has been offset by the USA inflation rate.
What else does this article talk about?
- Research industry issues
- Corporate culture
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