Pop concert experiences: Connecting with consumers through pop-culture

Tomasz Jedrkiewicz
T-Mobile Polska, Poland
Robert Zydel
Saatchi & Saatchi Think Tank, Poland


We began our love affair with marketing communication in research agencies, yet today we are more into strategic planning. We both specialised in qualitative research, but we were always fascinated by non-standard methods. A few years ago we decided to leave the agency and launch our own research boutique, Nuq Research, where we have been examining non-standard ethnographic and behavioural methods. At Nuq we have been undertaking various projects on lifestyles, particular consumer groups and new technologies. We have been also measuring suitability of actions and events undertaken by brands to promote their products or services. We would like to tell you more about this, but first you need to learn more about us.