Celebrity endorsement: Socialise the endorsement

Social media has spawned a number of hybrid fan-consumer communities, to the extent that brands that use celebrity endorsement are banking on the lucrative overlap, growth and evolution of these communities.

Celebrity endorsement: Socialise the endorsement

Hannah Yelin and Katie KinnearGrey London and The Social Partners

Leveraging a celebrity linkage by tying celebrity, fan and brand together through social media maximises the engagement.

Celebrity and fan, brand and consumer – the nature of these relationships will vary, but meaningful engagement remains a priority for all parties. Brands using celebrity endorsements bank on the lucrative overlap, growth and evolution of these hybrid fan-consumer communities brought together through social media.

But at the intersection of celebrities, brands and the average social media user, what behavioural forces are at work? Who is influential...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands