Moving Minds, or how brands need to put people before technology
Lena RolandWarc
Moving Minds, an event held by Kinetic, the outdoor media agency, in London in May 2014, explored how the explosion of digital devices and smart technology are affecting consumer behaviour.
People first
Roshan Singh, Head of Digital Innovation at Kinetic, set the tone by declaring that the marcomms industry puts too much emphasis on technology and not enough on the customer. "We need to solve problems rather than just throw technology at people" he said. Dave Birss, editor at large at The Drum, the UK marketing...