Improving Cancer Prevention and Communication: Two case studies from the portfolio of Designmatters

Mariana Amatullo
Designmatters Department, Art Center College of Design, United States

Elena Salij
Advertising Department, Art Center College of Design, United States


This paper presents insights about a few of the design research strategies, pedagogical methodologies, and lessons learned from two distinct case studies for cancer prevention campaigns developed under the aegis of Designmatters, the social impact department at Art Center College of Design.

A brief articulation of the design research agenda for social change and cross-disciplinary partnerships that Designmatters champions within the realms of art and design education precedes a comprehensive overview of the creative approaches and initial conceptual outcomes from the “Es Tiempo” campaign for cervical cancer prevention among underserved Hispanic communities in Los Angeles. “Es Tiempo” represents the outcomes of collaboration with the Keck School of Medicine and the Annenberg School for Communication and Journalism at the University of Southern California. The case study follows a summary of key research methodologies behind the “Family PLZ!” campaign to advance public awareness about the importance of family-history knowledge as it relates to colorectal cancer prevention. The latter campaign is the result of collaboration with the Mayo Clinic Center for Innovation, the American Cancer Society, and the National Colorectal Cancer Roundtable.