Delivering the Local Viewer to the
Matching programming to meet the needs of a
How do you deliver a programming line-up
that provides multi-national advertisers a platform to reach the
local consumer with a targeted message when the consumer happens
to live in such divergent cities as Buenos Aires, Mumbai and
Singapore? Columbia Tristar International Television (CTIT), a
division of Sony Pictures Entertainment (SPE), has embarked on an
aggressive program to build a series of international television
channels that have been designed with the local viewer in mind.
Around the world, CTIT has built some of the most successful
cable and satellite channels in the industry. This success has
created significant opportunities for multi-national advertisers
to reach local viewers with a targeted message in key world
markets, all via Columbia Tristar International Television.