Using WAP Phones to Conduct Market Research A report on the prelimiary trials
Richard Matthews Marketing Research Team Manager for Product Development, Nokia Mobile Phones, United KingdomGary Bennett Associate Director and Head of Telecommunications Research, MORI, United Kingdom. andJoel Down Associate Director and Head of Web Site Evaluation Research, MORI, United Kingdom.
INTRODUCTION
There has been much debate recently about the use of interactive technology for conducting market research. Specifically, the discussion has centred around the use of the internet as a research medium, though this has almost exclusively focused on the personal computer...