Nivea Whitening Deodorant: Shed your sleeves movement

The Nivea Shed Your Sleeves campaign from India discusses the unique way in which Nivea Whitening Deodorant tackled an unmet need for some of the target audience: unwanted underarm darkness.

Nivea Whitening Deodorant: Shed your sleeves movement

Arthi Basak

Campaign details

Brand owner: Nivea India Pvt LtdBrand: Nivea Whitening DeodorantAgency: Interface CommunicationsCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Social mediaMedia budget: Up to 500k

Executive summary

The Nivea Shed Your Sleeves case from India discusses the unique way in which Nivea Whitening Deodorant tackled an unmet and unstated need.

Women had over time...

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