Nivea Whitening Deodorant: Shed your sleeves movement
Arthi Basak
Campaign details
Brand owner: Nivea India Pvt LtdBrand: Nivea Whitening DeodorantAgency: Interface CommunicationsCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Social mediaMedia budget: Up to 500k
Executive summary
The Nivea Shed Your Sleeves case from India discusses the unique way in which Nivea Whitening Deodorant tackled an unmet and unstated need.
Women had over time...