How marketing has spread across sectors

This article tells the story of how, in post-war Britain, marketing spread from packaged goods to other business areas.

How marketing has spread across sectors

Laurie YoungBT, Unisys and Price-WaterhouseCoopers

THE MARKETING SOCIETY was formed in the drab, post-war wreck of Britain's 1950s. At the time, America seemed the exact opposite: an exciting and progressive place. It had blue jeans, enormous fridges, jazz and consumer marketing. Gradually, its advertising and sales techniques seeped across the pond and a consumer boom followed. According to historian Eric Hobsbawm:1'Almost half the washing machines, more than half the refrigerators and more than a third of the TV sets had been bought for the first time between 1958 and 1963.' Consumer...

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