Know the audience: The affluent
Felim McGrathGlobalWebIndex
Affluent consumers are fashion- and brand-conscious tablet users, who seek out expert reviews in online blogs. They value personalised services and protect their online privacy.
GWI's research programme covers 33 countries across the world and surveys 200,000 internet users aged 16-64 each year. Here we focus on the wealthiest 1% from 83,806 respondents in our Q3 and Q4 2014 research. These most affluent consumers are most likely to be male, aged 25-34, married, educated to university level and be a senior manager.
Some of the most important insights to know about this...