Media World: Scaling the cybercliffs

Peter Fiddick

The pressure to realign 'old media' businesses to take 'new media' opportunities has been the motivator in most big deals in the past year.

The surprise pairing of the Los Angeles Times and the Chicago based Tribune caused the media industry and Wall Street to raise their eyebrows.

Media World: Scaling the Cybercliffs

Peter Fiddick

Classified advertising still the small ads in many readers parlance is not, even to those who sell it, the most glamorous end of the media spectrum. In fact, the most dogsbody starting point for a career in media would have to be that of the slaves whose first task is to go through a rival publications classified pages,identify the ads it has that you dont have, and hit the phone in the hope of persuading clients who have already spent their cash that your very special offer will produce an...

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