Hungry Jack's: Shaking up the category and winning
Agency: Clemenger BBDO Sydney
Advertiser: Hungry Jack's
Authors: Graham Alvarez, Al Crawford, Matt Walters, and James Greaney
Total Campaign Expenditure: Under $500K
Hungry Jack's is a David in a category of Goliaths.
Outspent and outnumbered, we needed to find a new way to encourage people past the competition and into Hungry Jack's.
We did this with The Hungry Jack's Shake & Win App: a new world solution to an age-old problem.
An industry first and entirely new revenue driver: the tiny budget has delivered profit and positive ROI.
Best of all, it's become a permanent part of the marketing mix, delivering additional, exponential profit even as you read this paper.
Strategic communications challenge
Hungry Jack's: A David in a category full of Goliaths