LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value.

LAMDA

An intelligent classification tool to forecast customer loyalty

Nuria Agell ESADE, Universitat Ramon Llull, Spain.Lluís Martínez–Ribes ESADE, Universitat Ramon Llull, Spain.Mònica Casabayó ESADE, Universitat Ramon Llull, Spain. andJuan Carlos Aguado Automatic Control Dept. (ESAII), Universitat Politècnica de Catalunya (University of Catalonia), Spain.

INTRODUCTION

The paper presented here is part of a larger project, which aims at applying Artificial Intelligence techniques to the field of market segmentation, where there are as yet few applications (Moore et al 1995, Qureshi et al 1998). This article specifically explores the efficiency of the LAMDA (Learning...

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