Research in India: the latest trends - a report from the MRSI Annual Seminar

Dr Anupama Wagh Koppar

November 2010 saw a gathering of researchers and research users in equal strength for the 20th MRSI Annual Seminar. The Seminar, conducted by Market Research Society of India (MRSI) in association with ESOMAR (European Society for Opinion and Marketing Research), is an annual event and provides a forum to share success stories and exchange new ideas and techniques in research. The theme of this year was 'Unravelling the new age consumer'. It was a two-day seminar held in Mumbai and broadly covered technology and new media in research and new thoughts, trends and applications in research.

Core themes

The key focus was on the need for Market Research to transcend from just information to knowledge, to be a lens that allows marketers to see the picture clearly and to push for innovation to stay in tune with new-age consumers and changing client demands.