Birla Sun Life Insurance: Annaprasan

M&C Saatchi Direct & Digital

Entry Information

Category: Insurance
Country where program ran: India
Date program started/ended: November 2010

Product Description: Birla Sun Life Insurance's Children's Future Solutions is an insurance Child Plan that allows you to save up for the future – so you have the adequate amount required to finance your child's career when the time comes.

Advertiser/Client Name: Birla Sun Life Insurance
Media Channels:
Direct Mail

Strategy

Marketplace challenge:

Even today, Indian parents are conservative when it comes to their children's career choices. The challenge was to break this mindset so young couples could open the doors to alternate professions for their children. We wanted SHNI parents (Super High Net-worth Individuals) to call, sms or visit our website so that we could help them plan ahead for their child's career using Children's Future Solutions from Birla Sun Life Insurance.