What advertisers should consider when trialling programmatic native

Robert Weatherhead

This article takes a look at the current state of play in programmatic, and examines how it has given a new lease of life to native advertising - as well as the challenges faced in this - offering tips to advertisers who are looking to trial it.

Programmatic native: the opportunities and challenges

Robert WeatherheadAmplifi

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

Programmatic technology has given native advertising a new lease of life, but the rapid pace of change, a reluctance to fully commit, and the power of the social platforms are all affecting the rate of progress. Robert Weatherhead of Amplifi explains the current state of play and offers tips for advertisers looking to trial programmatic native.

Programmatic technology is revolutionising the way advertising is bought and sold. With its origins in the...

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