BMW: All-New 3 Series Launch
Kanwaldeep Sethi, Vidhu Sagar and Kartik Iyer
Campaign details
Brand owner: BMW IndiaAgency: Carat Media, Isobar, Posterscope and Carat FreshBrand: BMW 3 SeriesCountry: IndiaChannels used:Direct marketing, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – business, trade, Magazines – consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Product placement, Public relations, Social media, Sponsorship – media, Television, Word of mouth and viralMedia budget: 1 – 3 million
Executive summary
Last year, BMW was...