The Met Police: Choose a different ending

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Campaign Details

Advertiser: Metropolitan Police
Agency: Abbott Mead Vickers BBDO
Brand: Crime prevention
Campaign duration: July - August 2009
Campaign objective: Government and social aims
Country: United Kingdom
Media budget (USD): < $250,000
Media used: Games/competitions, Internet microsites, Internet search, Mobile, Online video, Radio (local), Television (broadcast), Word of mouth

Executive Summary

The campaign objective: