Bing – Breaking the Google Habit: Time to Stop Searching and Start Deciding

JWT New York


We have a confession to make – something we have to get off our chest before we begin this tale. You see, though loyal to Bing from the outset of this project, every now and then we found ourselves searching the Web using Google. You heard us right. We essentially used Google to help make our Bing ads. We tried our hardest not to. But every now and then, without even thinking about it, we would slip up and find ourselves back on that oh-so-familiar white background.

We quickly realized that the choice to use Google for a Web search (there are alternatives after all) was about as conscious a decision as that of whether to brush our teeth in the morning. Google use had become so habitual and subconscious a behavior that people simply used it on autopilot.