Volkswagen Post-it to win it in India

Pooja Patil

This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder" to act and book a test drive.

Volkswagen Post-it to win it in India

Pooja PatilMediacom Communications

Campaign details

Brand owner: VolkswagenAgency: Mediacom CommunicationsBrand: Volkswagen Polo and VentoCountry: IndiaIndustry: Automakers and marquesMedia budget (USD): $3 - $5 millionChannels used: Events and experiential, Internet - display, Newspapers, Outdoor, out-of-home, Radio, Television

Executive summary

This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder"...

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