Nokia UK: A Finnish White Christmas
CLIENT • Nokia UK
THE TEAM • Caspian Rabone, Sam Dallyn, Glenn Sturgess & Laura Rhode, Sylwester Mielniczuk, Vince Hudson, Thibault Dargeou, James Kinloch, Emmanuelle Godiver,Jean Sangale, Ryo Murad.
Other contributors: 3D animation work – JS3D, Racketbox – Sound work.
WHAT IS WONDERFULABOUT THIS WORK? • How do you differentiate in a saturated mobile phone market? Nokia's home is Finland. And Finland is the home of Christmas. Inspired by the work of a Finnish artist, we created a miniature 3D world directly linking Finland to the UK. We gathered over 150,000 unique visitors and an 81% uplift on online sales from last Christmas, with more than 25,000 activated accounts on www.ovi.com.
OBJECTIVES • Raise brand awareness and create conversion from traffic.