Barbie's road to multicultural reinvention - and renewed relevance

Stephen Whiteside

This event report outlines how Barbie, the iconic doll brand owned by Mattel, has transformed its product range and marketing strategy to reflect its diverse audience around the world.

Barbie's road to multicultural reinvention – and renewed relevance

Stephen Whiteside Warc

Since late 2015, Mattel has been on a mission to transform its iconic Barbie doll from blonde-haired, blue-eyed representation of femininity into a brand tha

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