easyJet: Inspire me

This case study describes a campaign by easyJet, the low-cost airline, which moved the brand's strategy from rational to emotional messaging.

easyJet: Inspire me

Havas EHS

The team

Tony Miller – Managing PartnerHarriet Grange – Account ManagerAnna Tongue – Planning DirectorLauren McIlroy – PlannerTania Mag – Head of Data PlanningSarah Wood – Senior Digital CopywriterIngo Auer – Associate Creative DirectorJohn Pain – SQL Data Insight AnalystWinston Malcolm – Senior Data EngineerLis Blair – Head of CRMNattalie Hutton – CRM Strategy and Planning ManagerBarbara Cant – CRM ManagerBen O'Brien – AnalystChris Long– Project Manager...

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