Knorr soups: Re-launch in India

The main objective of this campaign was to increase the penetration of soups in India from 2.9% in 2009 to 4.2% in 2010, by relaunching Knorr soups in India with a new formulation and proposition.

Relaunch of Knorr soups in India

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: Unilever India (Hindustan Unilever)Brand: KnorrCampaign duration:July 2009 - January 2010...

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