Relaunch of Knorr soups in India
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).
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Advertiser: Unilever India (Hindustan Unilever)
Campaign duration: July 2009 - January 2010
Campaign objective: Change brand image; brand relaunch
Media budget (USD): $250,001 - $1million
Media used: Email marketing, In-store, Internet display, Magazines (consumers), Magazines (trade), Television (broadcast), Mobile, Newspapers (national), Newspapers (local), Online video, Out of home (all forms), Packaging, Public relations, Product development, Product placement, Sales promotion, Sponsorship (event or property), Sponsorship (media),