Relaunch of Knorr soups in India

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Campaign Details

Advertiser: Unilever India (Hindustan Unilever)
Brand: Knorr
Campaign duration: July 2009 - January 2010
Campaign objective: Change brand image; brand relaunch
Country: India
Media budget (USD): $250,001 - $1million
Media used: Email marketing, In-store, Internet display, Magazines (consumers), Magazines (trade), Television (broadcast), Mobile, Newspapers (national), Newspapers (local), Online video, Out of home (all forms), Packaging, Public relations, Product development, Product placement, Sales promotion, Sponsorship (event or property), Sponsorship (media),

Executive Summary