Masculinity: A semiotic and cultural exploration in India

This paper offers a semiotic analysis and cultural exploration of masculinity in India, providing a comprehensive examination of the codes that have defined Indian masculinity from antiquity to the present day.

Masculinity: A semiotic and cultural exploration in India

Satyam ViswanathanThe Third Eye, India

Background and scope definition

A semiotic and cultural exploration necessitates the use of multiple lens in order to identify the diverse and often overlapping dimensions that lead to notions of masculinity in any culture – even more so in a culture as heterogeneous and ancient as India's.

This paper will tap into knowledge and expertise from a variety of fields ranging from history, to sociology, to popular culture, and religion (among others) to explain the evolution, over millennia, of notions of masculinity in India. The narrative...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands