Digital and Social Media in the Purchase-Decision Process: A Special Report from the Advertising Research Foundation
Advertising Research Foundation
Firefly Millward Brown
- Marketers need to meet consumers where they are and when they are likely to be there.
- They must be accessible and discoverable 24/7 and as responsive as consumers themselves are in social environments.
- Digital and social spaces put marketers under pressure to continually improve service and product and to make customer relationships a priority.