Merck: The A.I.R. Program - Singulair
Country where program ran: USA
Date program started/ended: Ongoing from October 2007
Product Description: Singulair® is an asthma controller medication. The A.I.R. Program is Singulair's behavioral science-based DM campaign for patients and caregivers; it teaches the importance of continuing to take Singulair as prescribed. We designed the program to counter the fact that most patients stop taking their asthma controllers after a few months.
Advertiser/Client Name: Merck & Co., Inc.
Media Channels: Direct Mail