Mars Chocolate North America: Ms. Brown Character Launch
BBDO New York
Category: Retail/Direct Sales
Country where program ran: USA
Dates program started/ended: February 2012 – December 2012
M&M's are colorful, bite sized chocolate candies from Mars, Inc.
Advertiser/Client Name: Mars Chocolate North America
Media Channels: Social Networking, TV/Video/Radio, Web Advertising, Other, Print
People simply didn't think of M&M's as chocolate anymore.
Fun? Yes. Colorful? Yes. Chocolate? No.
We needed to put the chocolate back in Colorful Chocolate Fun.
Consumers, 18-49, people who are considered "sociable snackers."
Size of target audience: