Creating One Telefónica Family

This pan-European project followed O2, a telecoms firm, being acquired by Spanish media giant Telefónica.

Creating One Telefónica Family

Lambie-Nairn & SomeOne

Client: TelefónicaCategory: Internal Engagement

Executive summary

This is the story of how we created one Telefónica family, and in the process developed one of the largest and most successful internal brand engagement programmes in Europe.

Our challenge was to bring together 22,000 employees from across five countries, all of them passionate about O2, and to create a single culture, all proud to be employed by Telefónica. Most employees were aware of Telefónica's acquisition of O2, but were unclear on its role in their day-to-day lives. Many of them saw...

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