Aditya Birla Money: Hastakshar Mudra

M&C Saatchi

Entry Information

Country where program ran: India
Program start date: 12/07/2012
Program end date: 02/07/2013
Advertiser/Client Name: Aditya Birla Money
Product/Service Description: Wealth Management and Portfolio Consultancy Services for High Net Worth Individuals
Category: Financial Products and Services (FPS)

Strategy

Business problem

High Net-Worth Individuals are always hard pressed for time, hence they rarely look at their own investments. Portfolio Management, therefore, is a solution that they truly need. Aditya Birla Money Wealth Management is one of many financial players in the market that offers expert advice and sound solutions. But with so many financial institutions vying for the HNIs' attention, the challenge lay in ensuring that our mail pack did not get discarded for looking like 'just another piece of financial communication.