PayPal: Singapore – Joy of Simple campaign

Camille Burdin and Sosuke Koyama

Campaign details

Brand owner: PayPal
Agency: Publicis Singapore
Brand: PayPal
Country: Singapore
Channels used: Email marketing, Internet – display, Mobile and apps, Other and ambient media, Outdoor, out-of-home
Media budget: Up to 500k

Executive summary

This is how PayPal set out to convert mall-obsessed Singaporean shoppers to online shopping over the festive season, altered the perception that bricks-and-mortar retailers provided the best shopping experiences during that time of the year, and created a rise in online transactions.

PayPal is a US company, and in the US Christmas is the biggest shopping occasion of the year. So it is only natural that PayPal had big expectations when it came to launching a Christmas campaign in Singapore.