Marketing Automobiles
This article is part of a series on marketing automobiles. Read more.
A car no longer stands for what it used to. Rising to prominence as a label of personality and ownership, the automobile now finds itself to be an access point among many others – a means to an end. That end is a connected, obstacle-free journey from point A to point B. And as consumers alter their perceptions around ownership and the desire for personalised experiences, the traditional auto value chain is being disrupted by a combination of networked technologies, unbundling, and disintermediation.
Original...