McDonald's: Real Time Olympics

McDonalds, the quick service restaurant operator, wanted to increase awareness in China of its sponsorship of the London 2012 Olympics.

McDonald's: Real Time Olympics

Jamo Woo and Icy HanNM Digital

Campaign details

Brand owner: McDonald'sAgency: NM DigitalBrand: McDonald'sCountry: ChinaIndustry: Restaurants and takeawaysMedia budget (USD): $500k - $1 millionChannels used: Games and competitions, Internet - microsites, widgets, Mobile and apps, Social media, Sponsorship - event or property, Television

Executive summary

McDonalds, the quick service restaurant operator, wanted to increase awareness in China of its sponsorship of the London 2012 Olympics. However, it needed to overcome the impact on consumers' interest of the time difference and distance between...

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