Speed Read – The Social Media MBA in Practice
MEC Global Solutions
Social media presents brands with a huge opportunity. This book shows different ways in which companies have been bold in relinquishing control of their external communications.
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy is the follow-up to the best-selling The Social Media MBA published in 2012.
This book is a literary 'pick and mix', comprising 25 case studies. The author, Christer Holloman, invites us to dip in and out – studying the cases that most pique our interest. However, he suggests that it is worth reading a wide range of the cases as each highlights a different circumstance or industry. Holloman has used his full range of contacts to ensure the case studies are drawn from many different industries including Allianz, Dell, Play.com, Nokia and PricewaterhouseCoopers.