Speed Read – The Social Media MBA in Practice

Alex Altman
MEC Global Solutions

This Speed Read was originally published in Admap – February 2014 issue.

Social media presents brands with a huge opportunity. This book shows different ways in which companies have been bold in relinquishing control of their external communications.

The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy is the follow-up to the best-selling The Social Media MBA published in 2012.

This book is a literary 'pick and mix', comprising 25 case studies. The author, Christer Holloman, invites us to dip in and out – studying the cases that most pique our interest. However, he suggests that it is worth reading a wide range of the cases as each highlights a different circumstance or industry. Holloman has used his full range of contacts to ensure the case studies are drawn from many different industries including Allianz, Dell, Play.com, Nokia and PricewaterhouseCoopers.

Central ideas and arguments