Speed Read - The Social Media MBA in Practice

Alex Altman

This article reviews 'The Social Media MBA in Practice', a book which discusses ways in which brands have been bold with social media.

Speed Read – The Social Media MBA in Practice

Alex AltmanMEC Global Solutions

This Speed Read was originally published in Admap – February 2014 issue.

Social media presents brands with a huge opportunity. This book shows different ways in which companies have been bold in relinquishing control of their external communications.

The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy is the follow-up to the best-selling The Social Media MBA published in 2012.

This book is a literary 'pick and mix', comprising...

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