The Power Of Influence In The Age Of Reference
Kate Watts ChimeThe communications business is in the throes of tremendous change. And with change comes uncertainty. Advertising in particular is going through a period of prolonged introspection and selfflagellation. Chris Ingram (1) suggests that adland is experiencing a crisis of confidence. Living in a 1980s time warp, advertising has got left behind, and there is a gap between what clients want and what advertising delivers. Advertising and marketing have become separated from an end result and lack business focus, existing in splendid isolation, an 'exclusive club, happy...