Valspar Europe

Valspar, a US paint brand, wanted to connect with UK consumers and encourage them convert from buying pre-tinted paint to tinting in-store.

Valspar Europe

Webb deVlam

Client: ValsparCategory: Point of Sale

Executive summary

To introduce Valspar to the UK, Webb deVlam was challenged to create a new market for the brand and encourage new consumer habits.

We designed meaningful branding and helped create a new shopping experience for B&Q's Colour Centre. 'See Yourself in Colour' is a branding campaign and concept that is extended to point of sale, retail and digital space.

It is a great example of how design can help expose a new brand to unchartered territory and help deliver business success along the way.

  • Converted consumer...

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