Comparing resonance for native and pre-roll video ads with real-time metrics

This report uses case studies from Jarritos, the soft drinks brand, and a leading CPG brand to compare native and pre-roll video advertising.

Comparing resonance for native and pre-roll video ads with real-time metrics

Company:

Sharethrough, with Jarritos and a leading CPG brand

Campaigns:

Positively influence brand opinions via pre-roll and native video ads

Objective:

Jarritos: Favorability

A leading CPG brand: Purchase intent

Solution:

Nielsen Online Brand Effect (formerly Ad Catalyst)

Sharethrough's native video advertising:

Native video ads are content-based and deliver fully integrated into the natural site experience. They are user-initiated, and do not have a limit on video length. Sharethrough's native video units have consistently driven positive results, generating an average brand lift that is 7X higher than industry averages as...

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