Grupo Sigla: Lah! Unexpected Restaurant
OGILVY SPAIN /OGILVYONE
Category: Retail/Direct Sales
Country where program ran: Spain
Dates program started/ended: September 2011 – December 2012
Restaurant specialising in Southeast Asian cuisine, with an Unexpected concept and positioning.
Advertiser/Client Name: Grupo Sigla
In recent years, competition among Asian restaurants (Asian, Chinese, Far Eastern, Cantonese, etc.) has been growing. This means that restaurants that offer added value, both in terms of their food and their spirit, have lost their essence and differentiation.
Middle to upper class working professionals, 30-45 years old Cosmopolitan, city-dwelling men and women who are young at heart, daring, lively, curious and dynamic.