Books that influenced me
Pedro AveryArena Media
Pedro Avery joined Arena Media in 1997 and is managing director, responsible for leading planning, client management, trading, digital services and new business development. He also holds a pilot's licence.
1. Getting to Yes: Negotiating Agreement without giving in by Roger Fisher and William L. Ury, published by Random House Business, 1997
This was my first book on negotiation and it proved a tough act to follow as it's still by far the best book I've ever read on the subject. Gettingto Yesis the definitive guide to negotiations,...