The Shopper's Mind
What communications are needed to create a 'Destination Shopping' experience?
Hollis Ashman The Understanding & Insight GroupSamuel Rabino Northeastern UniversityDorothy Minkus-McKenna Berkeley CollegeHoward R. Moskowitz Moskowitz Jacobs Inc.
INTRODUCTION - THE SHOPPING EXPERIENCE AND THE CATEGORY MANAGER'S SPAN OF CONTROL
There is a growing body of literature on the shopping experience...