Coca-Cola: Share a Coke, share your summer

This case study shows how Coca-Cola, the soft drinks manufacturer, reversed market share decline through its 'share a coke' campaign in several central & southern European countries.

Coca-Cola: Share a Coke, share your summer

Campaign details

Client: The Coca-Cola Company Brand: Coca-Cola Agency: McCann Worldgroup Milan Category: FMCG Country: Italy

Central & Southern Europe (CSE) is one of the of the most diverse Business Units in The C

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