Tech trends from the 2013 Cannes Lions: Insights from Mindshare
Everyone from Jensen Button to P. Diddy made an appearance at the 2013 Cannes Advertising Festival. However, as per previous years, much of the action took place "off Palais". Here are the notes of Norm Johnston, Mindshare's Chief Digital Officer, on those smaller meetings staged in numerous hotel suites, penthouses, and beach venues.
Twitter gets a penthouse
In a mere two years Twitter has gone from informal chats on a beach sofa to taking top executives through its plans in a swanky penthouse overlooking the Palais. Twitter is on fire, and is firmly positioning itself as the connective bridge between TV and online, a USP reinforced by a slew of new initiatives including TV re-targeting, new broadcast content replay partnerships, and the recently announced WPP Kantar TV ratings partnership. With 64% of US mobile users watching TV with Twitter, and a global user base at over 500m users, the company is in a good position to take on Facebook in the social TV wars.