The last word from the East: The drama comes to marketing

Barney Loehnis

This article argues that mobile represents a massive opportunity for brands in China, but that the most positive gains will be from investing in mobile services that are useful.

The last word from the East: The drama comes to marketing

Barney LoehnisOgilvy & Mather

The mobile revolution has been in full drive for the past decade with transformational impact in almost every sphere of life especially in Asia; but just not yet in conventional marketing.

After a decade of pushing mobile marketing towards the mainstream in markets like India and China, I finally understand that there will be no 'ah ha' moment for mobile marketing and no tipping point in media investment.

The fact is that the mobile device has already transformed our lives and society. It has...

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